URL

Definition

A URL (Uniform Resource Locator) is a unique address that points to a specific web page on the internet. It is made up of different parts including the protocol, domain name and path. For example, in ‘https://example.com/blog’, ‘https://’ is the protocol, ‘example.com’ is the domain, and ‘/blog’ is the path. The URL allows browsers to locate and display the content of a web page when entered.

URL Relevance For SEO

URLs are important for Search Engine Optimization (SEO) because they provide both users and search engines with information about the web page. They can influence click-through-rates (CTR) from search engine results and social media as users are more likely to click on URLs that appear relevant and trustworthy. For search engines such as Google, a clean, well-structured URL can facilitate better crawling and indexing of your site, influencing its performance in search rankings.

URL Best Practices for SEO

Here are some basic URL best practices for SEO:

• URLs should be clear, concise, and descriptive. This improves user experience as well as search engine indexing.
• Include targeted keywords in the URL, but avoid keyword stuffing.
• Use hyphens to separate words and make them easily readable.
• Avoid using special characters or unnecessary parameters.
• Use a consistent URL structure across your website and ensure every webpage has a unique URL to avoid duplicate content issues.