TSH’s blog is the best place to learn Search Engine Optimization from scratch. Get exclusive SEO tips and insights by becoming a part of our email community.

Recent blog posts


E-E-A-T and Its Impact on Local SEO for Health and Wellness Brands

Reading Time: 5 minutes In 2024, experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) will become crucial signals for local search engine optimization (SEO), especially for businesses in the health and wellness niche.  With the rise of voice search and featured snippets highlighting critical information directly in search results, Google aims to better match user intent by surfacing content from reliable […]

Doctor Writing Blog Post

Applying E-E-A-T to Content Marketing Strategies

Reading Time: 5 minutes In today’s digital landscape, businesses need to earn the trust and loyalty of their audience.  High-quality content that demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) is essential for making meaningful connections and driving results.  This article will explore practical strategies for optimizing your content marketing for E-E-A-T—helping you attract and retain customers in an increasingly […]

Google Algorithms, Broad Core Updates, and EEAT.

E-E-A-T in the Context of Google Updates and Algorithms

Reading Time: 9 minutes The quality of a website’s content plays a major role in how it ranks in Google search results.  As Google’s algorithms continue to evolve, focusing on experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) is becoming increasingly important for SEO success. Recent Google updates like the May 2020 Core Update and the November 2021 Product Reviews Update […]


Leveraging Social Proof to Enhance E-E-A-T

Reading Time: 5 minutes In today’s digital world, consumers are bombarded with endless information and options.  Brands must find ways to stand out and build trust quickly. This is where social proof comes in. Social proof refers to the psychological phenomenon where people look to the actions of others to guide their own behavior and decisions.  If we see […]

Woman Enjoying a Well Designed Website

The Role of User Experience in E-E-A-T

Reading Time: 5 minutes User experience (UX) has become increasingly important for businesses to consider.  With so many options available online, consumers expect websites to be easy to use and provide a seamless experience.  The quality of a website’s UX can have a major impact on conversions, customer satisfaction, and overall business success. UX also plays a key role […]

Doctor patient trust.

Enhancing Trustworthiness in Online Health Related Information

Reading Time: 7 minutes In the internet age, more and more people are turning to online sources for health  and wellness information.  However, not all online health content is trustworthy or reliable.  As a health related company owner, building user trust should be a top priority. According to Google’s Quality Raters Guidelines, trustworthiness is a critical component of high-quality […]