TSH Blog - Page 2

Reading Time: 6 minutes In today’s digital world, health and food businesses need to establish authoritativeness and expertise to earn trust and organic visibility. With abundant misinformation online, consumers seek advice from credible sources. Search engines like Google also prioritize authoritative, trustworthy content in rankings, especially for medical, nutrition and other potentially dangerous topics. So how can your business […]

Reading Time: 6 minutes Health and wellness content plays an increasingly vital role in how brands connect with and support consumers.  As search engines pages and content that demonstrates high E-E-A-T (Expertise, Authoritativeness, Trustworthiness) scores, brands have a prime opportunity to showcase their expertise in the health space. This article will explore best practices for research, writing, and amplifying […]

Reading Time: 5 minutes Have you heard of Google RankBrain?  It’s the third most important ranking signal.  Google scientist Greg Corrado said this in a Bloomberg news story in October 2015. That was the first time RankBrain’s existence was confirmed.  However, Google RankBrain isn’t really a “ranking signal” in the traditional sense. Once you understand it, you can approach your content […]

Reading Time: 8 minutes Imagine this:  You walk into a toy shop to get a last-minute present for your kid’s birthday. But the shop opened late. When you finally got in, you found out that the items had no price tags. So you had to ask about each toy. Worse, your item of choice had a defect. The staff […]

Reading Time: 14 minutes A thorough SEO competitor analysis is nowadays the most valuable resource that site owners can obtain to maximize content, boost site performance, and bolster business goals. Today, there are billions of websites offering products, services, and information. The challenge that most businesses face is optimizing their website’s content to be ahead of competitors in terms […]

Reading Time: 5 minutes In this article, we’ll be looking at very important SEO statistics and user-oriented trends bound to shape the organic search market this year and beyond.