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Long-Form Article

Definition

Long-form content refers to in-depth articles, blog posts, or other pieces of content that are typically over 1,500 words or more in length. In some instances, long-form content may even extend to several thousand words. These in-depth articles go into substantial detail about specific subjects, offering extensive information and providing significant value to the reader.

Long-Form Article Relevance For SEO

Long-form content can provide significant SEO value in a few key ways. First, the length allows you to deeply cover topics and keywords, helping search engines understand the scope of your expertise. This can lead to rankings for more long-tail, semantic keyword variations.

Additionally, long-form content tends to attract more social shares and backlinks, which are important ranking factors. Finally, long articles keep users on your site longer, reducing bounce rates. This signals to search engines that you are providing quality content.

Long-Form Article Best Practices for SEO

  • Topic Selection: Opt for a topic that lends itself well to in-depth discussion. It’s essential to ensure that the subject aligns with the interests of your target audience.
  • Keyword Optimization: Incorporate relevant short-tail and long-tail keywords naturally throughout your article. But remember, content should be written with users in mind first, then search engines.
  • Use Subheadings: Break up your content into digestible sections using HTML tags like H2, H3, etc. Subheadings not only improve readability but also provide structure that search engines use to understand the content.
  • Add Internal and External Links: Make sure to include relevant internal links to keep readers on your site longer and external links to reputable sites to increase your credibility.
  • Include Multimedia: Images, videos, charts, and infographics can enrich your content, make it aesthetically pleasing and informative, which enhances user engagement.
  • Use a Call to Action (CTA): Encourage your readers to engage with your content even after reading through the call to action. This could be in the form of leaving a comment, signing up for a newsletter, or making a purchase.
  • Ensure Mobile Friendliness: With more users accessing content on mobile devices, it’s crucial to optimize your long-form content for mobile viewing.

By following these best practices, you can maximize the SEO benefits of your long-form articles while providing valuable, engaging content for your readers.