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Unlinked Mention

Definition

An unlinked mention, commonly referred to in the digital marketing and SEO industry, is a point where a brand, product, or company is mentioned on a web page but not linked back to their respective websites. While this falls short of the optimal case of having a backlink, it still offers the mentioned entity visibility and recognition in online spaces.

Unlinked Mention Relevance For SEO

Unlinked brand mentions indicate growing brand awareness and relevance, representing potential SEO opportunities. While Google may assign some value to unlinked mentions, links provide more direct SEO benefits. Unlinked mentions on high-authority, relevant pages present prime link building targets. Pursuing links from these unlinked brand mentions allows companies to leverage existing brand references to access the greater SEO power of backlinks. This white-hat tactic produces quality links that in turn fuel increases in search visibility and traffic.

Unlinked Mention Best Practices for SEO

  • Finding Unlinked Mentions: Use SEO tools like Ahrefs, Moz and Brand24 to automatically surface unlinked brand mentions across the web. Prioritize mentions on authoritative, relevant pages.
  • Outreach & Conversion: Craft customized, non-aggressive outreach to turn high-value unlinked mentions into backlinks. Avoid using templates. Provide additional context if needed. Follow up politely if no initial response.
  • Ongoing Process: New unlinked mentions regularly appear, especially for established brands. Continuously find and convert unlinked mentions into links through an ongoing, quarterly process.