Topical Authority
Definition
Topical Authority refers to the expertise or proficiency of a website or webpage in a specific subject area or topic. Topical authority is assessed mostly at content and author levels and depends on factors like topical coverage, and E-E-A-T.
Topical Authority Relevance For SEO
Topical Authority is highly relevant for modern SEO practices. As search engines evolve, they’re prioritizing content that gives comprehensive and insightful information about a given topic. The goal of search engines is to provide users with the most accurate and reliable information possible, and a website with high topical authority is seen as a trustworthy source. Therefore, having high topical authority can significantly improve a website’s organic rankings
Topical Authority Best Practices for SEO
- Create quality content: Create comprehensive, high-quality content that thoroughly covers your topic. Aim to become the go-to source for information on your specific topic.
- Update your content: Make sure that your content is regularly updated with the most recent and accurate information.
- Use internal linking: Link to other relevant content on your site. This not only helps users navigate your site, but it also helps search engines understand the relationships between different pieces of content and improves your overall site structure.
- Improve Your Topical Coverage: Publish content contextually related to your main topic/keyword and make sure readers can easily find all relevant information about your main topic on your website.
- Build backlinks: Reach out to reputable sites and ask them to link back to your content. Backlinks from authoritative sites can strengthen your own site’s topical authority.