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Sponsored Link

Definition

A ‘Sponsored Link’ is a type of link used as advertisement that businesses pay for to in the hopes of increasing their referral traffic. As per Google guidelines, these links should be tagged with the rel=”sponsored” link attribute that indicates they are paid placements.

Sponsored Link Relevance For SEO

Sponsored links are irrelevant for SEO. As far as we know, sponsored and nofollow links are treated by search engines in the same way.

Sponsored Link Best Practices

  • Ad Copy: Write concise, compelling ad copy that includes your chosen keyword and a clear call to action.
  • Targeting: Make use of demographic, geographic, and behavioral targeting for refined audience reach when selected websites where you want to buy sponsored placements.
  • Landing Page Optimization: Ensure the landing page is relevant, engaging, and matches with the ad copy. It should load quickly, be mobile-friendly, and provide a seamless user experience.
  • Performance Monitoring: Use analytics to track the performance of your sponsored links. As much as possible, measure metrics like click-through rate (CTR), cost per click (CPC), and conversion rate for ongoing optimization.