Search History

Definition

Search history refers to the record of searches a user has performed in the past while logged into their Google account. Google stores search history data for up to 180 days.

Search History Relevance For SEO

• User search history has been a Google ranking factor since at least 2007. It allows Google to tailor search results based on a user’s interests and prior searches.
• The impact of search history on rankings is considered mild. Results may vary slightly between users, but major differences are unlikely.
• Critics suggest search history personalization creates “filter bubbles”, limiting exposure to new sources. But the evidence indicates effects are subtle.

Search History Best Practices for SEO

• Optimize pages for a diversity of related keywords, not just one term. This helps maximize visibility for more searches.
• Create content tailored to different searcher intents. For example, informational content vs commercial content.
• Perform regular searches in incognito mode to check search performance without personalization effects.