
<h2 class="wp-block-heading">Definition</h2>



<p>Search history refers to the record of searches a user has performed in the past while logged into their Google account. Google stores search history data for up to 180 days.</p>



<h2 class="wp-block-heading">Search History Relevance For SEO</h2>



<ul>
<li>User search history has been a Google ranking factor since at least 2007. It allows Google to tailor search results based on a user&#8217;s interests and prior searches.</li>



<li>The impact of search history on rankings is considered mild. Results may vary slightly between users, but major differences are unlikely.</li>



<li>Critics suggest search history personalization creates &#8220;filter bubbles&#8221;, limiting exposure to new sources. But the evidence indicates effects are subtle.</li>
</ul>



<h2 class="wp-block-heading">Search History Best Practices for SEO</h2>



<ul>
<li>Optimize pages for a diversity of related keywords, not just one term. This helps maximize visibility for more searches.</li>



<li>Create content tailored to different searcher intents. For example, informational content vs commercial content.</li>



<li>Perform regular searches in incognito mode to check search performance without personalization effects.</li>
</ul>
