
<h2 class="wp-block-heading">Definition</h2>



<p>Referral Traffic, in the SEO context, refers to the visitors to your website that come from direct links on other websites, rather than directly or from searches. When a user clicks on a hyperlink on a different website and lands on your site, the visit is accounted as referral traffic. This hyperlink can be in the body text, a banner, a link section, or a footnote.</p>



<h2 class="wp-block-heading">Referral Traffic Relevance For SEO</h2>



<p>While relevant for a holistic digital marketing strategy, referral traffic doesn&#8217;t have a direct impact in SEO. In fact, SEO can have an impact on referral traffic. Efficient link building can create links on highly relevant websites and pages, those links can then send referral traffic to your website.</p>
