Keyword Volume

Definition

Keyword Volume, also known as Search Volume, refers to the average number of search queries that users perform for a specific keyword within a certain time frame, usually a month. This metric gives an indication of the popularity of the keyword and how often it is used in searches. It reflects the potential of a keyword to drive traffic to a website when it is optimized accordingly.

Keyword Volume Relevance For SEO

In SEO, understanding Keyword Volume is crucial for keyword research and keyword optimization. This is because Keyword Volume gives a direct insight into what prospective customers or readers are searching for and how often. Targeting high volume keywords comes with its drawbacks since they usually have more competition, making it harder to rank for them.

Keyword Volume Best Practices for SEO

• Balance between Competition and Volume: Choose keywords that aren’t just high in volume but also have lower competition. While high volume keywords have the potential to drive significant traffic, they are often highly competitive. On the other hand, long-tail keywords may have lower volume but can be easier to rank for.
• Use SEO Tools: Use SEO tools like Google Keyword Planner, SERanking, or Ahrefs to get reliable keyword volume data. Ensure to check the volume regularly as search trends change over time.
• Understand User Intent: Not all high volume keywords may be relevant to your website or business. Understanding the search intent behind the keywords can help choose the ones that align with your content and what your audience is likely to be interested in.
• Place Keywords Strategically: Once you have chosen your keywords, incorporate them strategically in your site content, including title tags, meta descriptions, and headers without keyword stuffing. Remember, your content should always deliver value to the reader, and keywords should be incorporated naturally.