Inline Linking
Definition
Inline linking, also known as contextual linking, is a process where certain words or phrases within the content are linked to related pages on the same or different website. These hyperlinks provide readers additional reference or further reading options on the same subject matter. They differ from navigation or menu links as they are placed within the main body of the webpage content.
Inline Linking Relevance for SEO
Inline links are an important element of on-page SEO and overall site architecture. By linking relevant pages together, inline links help search engines understand the structure and information architecture of a website. This can lead to better crawling, indexing, and ranking capabilities.
Additionally, inline links pass link equity from one page to another, helping distribute authority across a site. Pages that receive more internal links tend to perform better in search. Strategic inline linking is therefore a way to direct link equity to important pages you want to rank.
Inline Linking Best Practices for SEO
- Use descriptive anchor text: Anchor text should describe the page you are linking to, using relevant keywords when possible. However, avoid over-optimization with exact match anchor text.
- Link to related, useful content: Make sure linked pages contain information relevant to the current page’s topic. Don’t link pages with no logical connection.
- Avoid linking low-quality pages: Be selective with links to avoid passing authority to thin, low-value pages that offer little user value.
- Vary anchor text: Use a mix of branded, generic, and descriptive anchor text instead of repeating the same anchor text.
- Place links naturally within content: Inline links should flow well within body text. Don’t force links where they don’t fit.