Infographic

Definition

An infographic is a visual presentation of information or data designed to be easily understandable at a glance. Infographics are often composed of charts, diagrams, images, and brief text descriptions to educate, inform, or enhance understanding of a topic.

Infographic Relevance For SEO

Infographics are relevant for SEO for several reasons, here they are:

• Infographics simplify complex information: Infographics present information in a visually appealing and easy to understand format, which helps with reader comprehension and retention. This leads to higher engagement and more time spent on site, which are positive ranking factors for SEO.
• Infographics increase social shares and links: Well designed infographics tend to get widely shared on social media. They also have good potential for gaining high quality backlinks when published on other sites with proper attribution. More shares and links signals popularity to search engines.
• Infographics can rank in image search: Including infographics on pages allows the opportunity to also rank those images in Google Image search, leading to additional traffic.
• Infographics help establish thought leadership: Infographics that provide valuable data or comparisons on complex topics can help position a brand or website as an industry expert. Building a reputation as a thought leader on a subject is beneficial for SEO.
• Infographics boost engagement and brand awareness: The visual nature of infographics leads to higher engagement and retention of key information compared to text alone. This raises brand awareness and recall. Brand signals are a factor in search rankings.

Infographic Best Practices for SEO

Here are some best practices for maximizing the SEO value of your infographics:

• Relevant Content: Ensure your infographics offer valuable information related to your site’s primary content – this boosts relevancy signals for search engines.
• Quality Design: Invest time and effort into creating visually appealing and easy-to-understand infographics – this increases user engagement and shareability.
• Optimization: Infographics, like other images, should be optimized for SEO. This includes using an appropriate file name, adding alt text, and keeping file sizes manageable for quick loading.
• Sharing: Make your infographic easy to share by adding social sharing buttons, and actively promote it across your online platforms.
• Embed Code: Include an embed code for your infographic so others can easily post it on their sites, leading to more backlinks and increased visibility.