HTML5

Definition

HTML5 is the latest major version of the HTML standard that is used to structure and present content on websites. It was first released in 2014 and has since been widely adopted. HTML5 brings with it new tags and attributes that allow for greater interactivity and multimedia integration, including video, audio, and canvas elements.

HTML5 Relevance For SEO

HTML5 introduces several new semantic elements such as header, nav, article etc. that assist search engines in better understanding the structure and meaning of page content, leading to improved indexing.

The multimedia elements like video and audio also make it easier to embed and mark up multimedia content in an SEO-friendly manner.

Features of HTML5 including microdata, microformats, and the History API help search engines parse complex data, tie AJAX content to unique URLs, and generate rich snippets – all of which are beneficial for SEO performance.

Overall, HTML5 equips webpages with machine-readable semantics while solving old problems like properly handling dynamic content. Adoption of these features enhances on-page optimization and can lead to better rankings.

The new elements help search bots intelligently crawl and index pages, while the additional metadata helps search engines understand complex data relationships on pages. This ultimately results in improved indexing, better rich snippets, and higher rankings for websites utilizing HTML5 properly.

HTML5 Best Practices for SEO

• Use HTML5 semantic tags accurately to describe different content sections. This helps search bots parse the structure better.
• Ensure valid markup as per HTML5 specifications for better rendering.