Google Trends

Definition

Google Trends is a free, online tool provided by Google that shows data depicting how the volume of Google search queries has changed over time. It displays search interest of a certain keyword or topic geographically or worldwide. The data can be dissected by date range, geographical location, and category, providing insight into the popularity and trends of searchable queries.

Google Trends Relevance For SEO

Google Trends provides valuable insights into the fluctuating popularity of keywords over a certain period. Through this, SEO professionals can identify topics or keywords that are trending and leverage them to optimize their content, thereby driving more organic traffic. Understanding these trend patterns also helps in strategic planning of content around seasonally trending topics. Additionally, it can be used to predict future trends, and stay ahead of the digital market curve.

Google Trends Best Practices for SEO

Optimized use of Google Trends as a tool for SEO involves several practices.

• Begin by identifying trending topics relevant to your industry and incorporate these into your content strategy to capture the interest of your audience.
• Use Google Trends for keyword research, to understand the popularity and competitive nature of keywords. Use this data to optimize your keyword strategy by incorporating high volume and low competition keywords.
• Use the regional data for localized SEO and to understand your market reach geographically.
• Google Trends can help you keep your content fresh and relevant to what users are actively searching for.