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Editorial Link

Definition

An ‘Editorial Link’ is a type of inbound link that is included within the body of content and is directly relevant to the subject matter. It is a link that is freely given by other websites, content managers, or bloggers because they believe your content will provide value to their readers, thus enhancing their own content. It is ‘editorial’ because the site owner who linked to you exercised editorial discretion, deciding that your content is worth referencing.

Editorial Link Relevance for SEO

Editorial links play a vital role in SEO. They signal to search engines that your website contains valuable information, which improves your website’s domain authority. When respected websites link back to your site, it acts like a vote of confidence, and search engines interpret it as a signal that your content is high quality. As such, this increases your chances of ranking higher on search engine results pages (SERPs). This link-building tactic is preferable because it aligns with Google’s guidelines, therefore, posing no risks of penalties.

Editorial Link Best Practices for SEO

  • Create Valuable Content: The most effective way to earn editorial links is by creating high-quality, unique, and valuable content that naturally compels others to link to it.
  • Target Relevant Sites: Ensure the site linking to you is relevant to your industry or your content. Irrelevant links don’t offer much SEO value.
  • Establish Relationships: Building strong relationships with influential bloggers, content creators, or journalists in your industry can increase the chances of securing editorial links. This can be achieved through social media engagement, networking at events, or direct communication.
  • Consider Guest Blogging: Contributing valuable content as a guest on relevant, authoritative blogs can provide opportunities for natural editorial links back to your website.
  • Avoid Paid Links: Paying for links, or any form of linking intended to manipulate page rank, is against Google’s guidelines and can result in a penalty. Always aim for natural, earned editorial links.