
<h2 class="wp-block-heading">Definition</h2>



<p>Direct traffic refers to visits to a website that don&#8217;t have a defined source or referring site. It includes visitors typing the URL directly, using bookmarks, clicking links in emails, and organic search visits that are incorrectly categorized.</p>



<h2 class="wp-block-heading">Direct Traffic Relevance For SEO</h2>



<ul>
<li>High direct traffic can indicate strong brand awareness and loyalty.</li>



<li>However, some direct traffic is actually organic search traffic that wasn&#8217;t properly tracked. This makes it hard to accurately measure SEO efforts.</li>
</ul>



<h2 class="wp-block-heading">Direct Traffic Best Practices for SEO</h2>



<ul>
<li>Use advanced analytics to better attribute direct visits to their actual sources. This provides more accurate data to optimize SEO.</li>



<li>Analyze landing pages and keywords associated with direct traffic. This can reveal new SEO opportunities.</li>



<li>Work to build loyal audiences that directly visit your site. But also focus on growing measurable organic search traffic through on-page and off-page SEO best practices.</li>
</ul>
