Content Freshness
Definition
Content Freshness refers to the frequency at which new content is added or existing content is updated on a webpage, blog, or website. It can also concern the currentness or modernity of the information presented. This SEO factor is imperative to improve a website’s relevance, visibility, and rank in search engine results.
Content Freshness Relevance For SEO
The concept of Content Freshness is significant for SEO because search engines, like Google, typically favor websites that consistently update their content, which is an indication of the website’s engagement and relevancy. Updated content means providing the search engines’ users (your audience) with the most recent and relevant information, and thus, greatly affects page ranking. Consequently, a site with fresh content is more likely to maintain or achieve a higher ranking in search engine result pages (SERPs).
Content Freshness Best Practices for SEO
- Regular Updating: Aim to update your content regularly and consistently, whether those are blogs, product pages, news reports or FAQ sections.
- Relevant Amendments: When possible, changes should add substantial value and relevancy to the content. This is especially true for content/brands with high E-E-A-T requirements.
- Revise older posts: Revisit and revise older posts to include updated information or data where necessary, instead of simply creating new content.
- Use Updated Information: Always use the most recent and reliable data or statistics in your content to ensure it’s accuracy and relevancy.
- User Generated Content: Forums, comments, and discussions add to your website’s Content Freshness, as they are updated each time a user interacts.