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10 Blue Links

Definition

The term “10 Blue Links” refers to the traditional format of search engine results pages (SERPs) where they displayed ten organic search results, each usually appearing as a blue, clickable link followed by a short description also known as a meta description. These results were ranked based on their relevancy to the search query.

10 Blue Links Relevance For SEO

The concept of “10 Blue Links” was particularly relevant in Search Engine Optimization (SEO) because it largely determined the visibility and click-through rates of a site. In the era of “10 Blue Links”, ranking among the top 10 search results was a crucial pursuit for SEO practitioners as it meant increased visibility, leading to more clicks and consequently, higher traffic to the site. Appearing on the first page of search results has always been important because users typically click on the first few results they see, often not going beyond the first page.

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