Comprehensive playbooks to help you improve your website's search engine rankings.
The SEO Game Has Changed: Why Traditional Methods Won’t Cut It Anymore Remember when SEO was all about keyword stuffing and building as many backlinks as humanly possible? Yeah, those days are long gone. Back in 2012, I spent 25 hours per week manually tracking rankings, building spreadsheets, and tweaking meta descriptions — only to […]
What the Hell is Local SEO? (And Why Your Business Absolutely Needs It) Back when I was hustling websites on Fiverr for $50 a pop, I worked with a struggling local plumber. His business was solid, his service exceptional — but nobody could find him online. When someone in his area typed “emergency plumber” into […]
💡 In this playbook you will get prompts, templates, cheatsheets, and step-by-step instructions to master keyword research. Keyword research is a complex and long topic, while we made this playbook simple, it is long to cover all aspects of it. Introduction: Why Keyword Research Matters Keyword research isn’t just an SEO task—it’s the foundation of […]
1. Introduction to Link Building What is Link Building? Link building is the practice of acquiring hyperlinks from other websites to your own. These links, also known as backlinks, are essentially votes of confidence from one site to another. When a website links to your content, they’re signaling to search engines that your content is […]
Introduction to Technical SEO Audits Have you ever wondered why your website isn’t getting the organic traffic it deserves, despite having great content? The answer might be hiding in your website’s technical foundation. This is where a technical SEO audit comes into play. What is a Technical SEO Audit? A technical SEO audit is a […]
Back in 2015, when I was freelancing in and creating “marketing strategies” for peanuts, I thought throwing random blog posts at the wall was a strategy. Spoiler: it wasn’t. I wasted months creating content nobody read before figuring out what a real content strategy looks like. Let’s be honest — most “content strategies” are just […]
Introduction: What the Hell is SEO Anyway? Let me guess – you’ve heard “SEO” thrown around like it’s some magical marketing spell, but nobody’s bothered to explain what it actually is without drowning you in technical jargon. Here’s the truth: SEO isn’t rocket science. It’s the art and science of getting your website to show […]
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