SEO Playbooks
Comprehensive playbooks to help you improve your website's search engine rankings.
The Ultimate E-E-A-T Playbook: Identify, Build & Showcase Your Authority
E-E-A-T Decoded: What It Really Means in 2025 Google doesn’t hand out SEO playbooks. But they did drop us one massive hint: E-E-A-T. Experience. Expertise. Authoritativeness. Trustworthiness. These four pillars determine whether your content deserves to rank or rot on page 10. And in 2025, with AI content flooding the web and Google’s helpful content […]
Zac Almeida
AI for SEO: Stop Grinding and Start Scaling Your Search Strategy in 2025
The SEO Game Has Changed: Why Traditional Methods Won’t Cut It Anymore Remember when SEO was all about keyword stuffing and building as many backlinks as humanly possible? Yeah, those days are long gone. Back in 2012, I spent 25 hours per week manually tracking rankings, building spreadsheets, and tweaking meta descriptions — only to […]
Zac Almeida
Local SEO: The No-BS Guide to Dominating Search in Your Area (2025)
What the Hell is Local SEO? (And Why Your Business Absolutely Needs It) Back when I was hustling websites on Fiverr for $50 a pop, I worked with a struggling local plumber. His business was solid, his service exceptional — but nobody could find him online. When someone in his area typed “emergency plumber” into […]
Zac Almeida
The Ultimate Keyword Research Playbook: From Basics to Mastery
💡 In this playbook you will get prompts, templates, cheatsheets, and step-by-step instructions to master keyword research. Keyword research is a complex and long topic, while we made this playbook simple, it is long to cover all aspects of it. Introduction: Why Keyword Research Matters Keyword research isn’t just an SEO task—it’s the foundation of […]
Zac Almeida
The Ultimate Link Building Guide for 2025: Strategies, Tools, and Best Practices
1. Introduction to Link Building What is Link Building? Link building is the practice of acquiring hyperlinks from other websites to your own. These links, also known as backlinks, are essentially votes of confidence from one site to another. When a website links to your content, they’re signaling to search engines that your content is […]
Zac Almeida
The Ultimate Technical SEO Audit Guide: A Step-by-Step Process
Introduction to Technical SEO Audits Have you ever wondered why your website isn’t getting the organic traffic it deserves, despite having great content? The answer might be hiding in your website’s technical foundation. This is where a technical SEO audit comes into play. What is a Technical SEO Audit? A technical SEO audit is a […]
Zac Almeida
Content Strategy That Actually Works: Act and Get Results
Back in 2015, when I was freelancing in and creating “marketing strategies” for peanuts, I thought throwing random blog posts at the wall was a strategy. Spoiler: it wasn’t. I wasted months creating content nobody read before figuring out what a real content strategy looks like. Let’s be honest — most “content strategies” are just […]
Zac Almeida
The No-BS Guide to SEO: Rank Higher, Get Found, and Grow Your Business
Introduction: What the Hell is SEO Anyway? Let me guess – you’ve heard “SEO” thrown around like it’s some magical marketing spell, but nobody’s bothered to explain what it actually is without drowning you in technical jargon. Here’s the truth: SEO isn’t rocket science. It’s the art and science of getting your website to show […]
Zac Almeida