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Introduction The AI content game just changed. Again. In the red corner, OpenAI just dropped their new GPT-4.1 family — an upgraded suite of models that promise better performance at a lower cost. In the blue corner, Anthropic’s Claude 3.7 Sonnet has been throwing impressive punches as the reigning champ for high-quality content generation. For […]
Introduction The SEO landscape just got a major upgrade, and if you’re not leveraging OpenAI’s new reasoning models, you’re fighting today’s battles with yesterday’s weapons. Released as part of a series of model launches over recent months, OpenAI’s o3 and o4-mini models aren’t just incremental improvements—they represent a fundamental shift in how AI approaches complex […]
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The SEO Game Has Changed: Why Traditional Methods Won’t Cut It Anymore Remember when SEO was all about keyword stuffing and building as many backlinks as humanly possible? Yeah, those days are long gone. Back in 2012, I spent 25 hours per week manually tracking rankings, building spreadsheets, and tweaking meta descriptions — only to […]
Zac Almeida
What the Hell is Local SEO? (And Why Your Business Absolutely Needs It) Back when I was hustling websites on Fiverr for $50 a pop, I worked with a struggling local plumber. His business was solid, his service exceptional — but nobody could find him online. When someone in his area typed “emergency plumber” into […]
Zac Almeida
Introduction to Keyword Research What is Keyword Research? Keyword research is the process of discovering and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, typically search engine optimization (SEO) or general marketing. It’s the foundation of any successful SEO strategy, helping you understand […]
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